Yatra 2, a biopic centered around YCP chief YS Jagan Mohan Reddy, has generated high expectations following the success of Yatra 1. However, the film faces an unexpected challenge – zero interest from Over-The-Top (OTT) buyers. The absence of pre-release enthusiasm has resulted in the film’s OTT rights remaining unsold.
OTT rights play a crucial role in a film’s financial success, covering a significant portion of production costs and minimizing risks for producers. Unfortunately, Yatra 2 has not secured an OTT deal, raising concerns about its potential commercial performance. Unlike its predecessor, the sequel lacks public anticipation, leading to a lack of interest from both theatrical and OTT platforms.
Despite these challenges, the recently released trailer has captured widespread attention and sparked newfound excitement for the film. The trailer delves into the aftermath of YSR’s demise, Jagan’s initiation of the ‘Odarpu Yatra’ to console those affected by his father’s death, and the adversities he faced due to his decisions. The emotional climax of the trailer involves a blind man acknowledging Jagan as YSR’s son and pleading for his leadership, to which Jiiva, portraying YS Jagan, pledges his commitment to stand by them.
While the film’s fate remains uncertain without a theatrical buzz and OTT deal, the impactful trailer has injected a sense of anticipation, leaving audiences curious about the direction the propaganda film will take upon its release on the 8th of this month.