Popular comedian Srinivas Reddy is coming up with his second film as solo hero, Jayammu Nischayammu Ra. Already, this film has been generating huge positive buzz in the industry circles. With that confidence itself, the makers have decided to release the film on November 25 amidst the current economic crisis in the country.
Jayammu Nischayammu Ra team has come up with a new strategy to reach the wider audience and generate good pre-release hype. They will host paid premieres in selective cities like California, Hyderabad and Visakhapatnam as the locations for these premieres. Even public are allowed to these shows. This strategy is mostly followed in Hollywood and Bollywood to generate a pre-release buzz.