ShemarooMe, the video streaming OTT platform from the house of Shemaroo Entertainment, has tied up with Jio, the digital service provider, to bring its content catalogue to JioFiber users through the JioTV+ app. JioFiber users will now have access to ShemarooMe’s content library, including its premium content such as Bollywood Premiere, ShemarooMe Classics Filmy Gaane, regional and much more through the Jio Set Top Box. The entire content catalogue will be integrated within the JioTV+ app.
The ShemarooMe library can be accessed by all Jio subscribers including those on mobility services. Overall, Jio users can access over more than 3500 plus titles across different languages and genres such as Bollywood, devotional, regional, comedy and kids. Shemaroo is hopeful that the association with Jio will enable the company to provide content that appeals to a mass audience. With Jio’s reach into not only urban but also the hinterlands of India, Shemaroo is glad to cater to Jio user base.
Hiren Gada, CEO – Shemaroo Entertainment Limited commented, “Shemaroo has always believed in offering the best of entertainment and our integration with Jio will strengthen this promise even further and help our content reach deeper markets. Jio is one of the leading digital services companies in India that enjoys a rapidly expanding user base and, together, we will be providing the best of family entertainment with premium quality standards to consumers across all platforms.”