SSMB29: Leaked footage dampens excitement
The much-anticipated film SSMB29, directed by Rajamouli and starring Mahesh Babu has officially started filming. However unlike his previous projects, Rajamouli has chosen to keep details about the movie tightly under wraps. Surprisingly, even the pooja ceremony photos were not shared with the public. Fans initially assumed that this secrecy was to maintain the mystery around Mahesh Babu’s look but recent developments have raised questions.
Despite the efforts to keep Mahesh’s appearance a secret, he has been spotted multiple times at airports with long hair. These public sightings made fans wonder what exactly was being hidden. The mystery did not last long as leaked videos from the Odisha shooting location surfaced online. These clips showed Mahesh Babu in the same look that fans had already seen, leading to widespread disappointment.
The decision to keep Mahesh’s look hidden has backfired and criticism is now being directed at Rajamouli and his son Karthikeya, who is actively involved in the project. Many believe they overhyped the secrecy only for Mahesh’s look to be revealed in an ordinary manner. Even Mahesh Babu’s fans who were eagerly waiting for a grand reveal, feel let down.
Rajamouli known for his attention to detail and grand storytelling now faces the challenge of regaining excitement for the film. Fans are questioning the secrecy when they couldn’t even prevent leaks from reaching social media. The fact that the leaked footage does not showcase anything extraordinary has further added to the disappointment.
With social media playing a huge role in shaping audience perceptions, leaks like these can affect the initial buzz around a film. The leaked video has already been widely circulated, making it difficult for the makers to create a fresh impact when they officially release Mahesh’s look.
Despite the setback, expectations remain high for SSMB29, as Rajamouli is known for crafting blockbuster films. However, the team now faces a bigger challenge—how to build anticipation again after this unexpected leak.
The big question now is how Rajamouli plans to reignite curiosity about the film. Will the first official glimpse be able to surprise the audience? Or will the leaked footage continue to overshadow the official promotions?
