In the ever-evolving landscape of cinema, Geetha Arts production house of Allu family has emerged as a beacon of unwavering dedication and belief in storytelling. Recently, when several promising projects in Tollywood faced setbacks due to financial limitations and a decline in digital and dubbing rights, Geetha Arts fearlessly stepped in where others hesitated.
Among the halted projects, some of which held immense promise, budget constraints and a slump in digital and dubbing rights threw a wrench into their progress. However, Geetha Arts, undeterred by challenges, decided to venture forward regarding their project despite the odds.
A notable move by Geetha Arts was the green light given to ‘Thandel,’ a film starring Naga Chaitanya. Geetha Arts is planning to invest a lot of money, around 70CR, for making the movie ‘Thandel’ starring Naga Chaitanya. Even though Naga Chaitanya’s last two movies didn’t do very well at the box office, Geetha Arts believes strongly in the story and the team behind ‘Thandel.’ This big budget shows how much Geetha Arts trusts the script and the people working on the film. They are committed to making ‘Thandel’ a great movie, and they’re ready to spend a significant amount to make it happen.
Geetha Arts’ bold choice demonstrates their strength and commitment to backing stories they believe in, even if they might not be sure if they will make a lot of money. They’re not only focused on how much money a movie might earn but also on how good the story is. This is a new way of working in an industry where success is often measured by how much money a movie makes. This move shows that Geetha Arts is dedicated to encouraging new and creative stories and helping talented people. This could lead to more interesting and diverse movies for audiences to enjoy.
