In an attempt to not only keep Austin weird but also promote Nicolas Cage‘s latest film, the marketing team on Neon’s Pig has plastered posters around the Violet Crown City. The flyers feature a photo of the missing pig in question and various descriptive bits of information to promote the film’s release later this week. Eater Austin reported flyers advertising a missing pig have popped up around Austin. In a city where locals own peacocks, chickens, and horses, it is not an entirely unusual situation. However, upon closer inspection, the flyers are actually a stunt marketing campaign for Pig, the upcoming film starring Nicolas Cage that’s set to release this Friday. Flyers asking for information on the missing truffle pig have also appeared in other cities like Los Angeles, San Francisco, and Portland. An accompanying Instagram page also popped up to promote the film.
In Pig, “a truffle hunter who lives alone in the Oregonian wilderness must return to his past in Portland in search of his beloved foraging pig after she is kidnapped.” While I haven’t seen the film yet, the trailer is emotionally palpable. When Cage’s character says “we don’t get a lot of things to care about,” my heart sank.