Chinese smartphone maker Vivo on Monday announced the appointment of Bollywood superstar Aamir Khan as its brand ambassador for India, replacing actor Ranveer Singh who had been associated with the company for the past two years.
Aamir, whose films ‘Dangal’ and ‘Secret Superstar’ fetched unprecedented success for Bollywood movies in China, has been signed for future brand and product communication initiatives of Vivo India, the company said in a statement.
Aamir will soon be seen in a full-fledged marketing campaign around the upcoming products and a new TV commercial. “Vivo as a brand embodies the spirit of innovation and meaningful disruption,” said Aamir.
“Over the years, the brand has been constantly pushing the boundaries of smartphone technology.
I am enthused to be a part of Vivo’s transformative journey in India,” the actor added. The announcement comes ahead of Vivo’s planned launch of the V9 smartphone on March 23 in India.