Anushka Shetty’s Ghaati Secures Huge OTT Deal
Anushka Shetty is making headlines once again with her new movie Ghaati. The film, directed by Krish Jagarlamudi, has secured a huge deal for its digital and non-theatrical rights. According to reports, Ghaati has been sold for ₹36 crores, the highest price for a female-centric film in Tollywood.
This deal shows Anushka’s strong box office appeal and growing popularity. The teaser for Ghaati, which was recently released, created a big buzz with Anushka’s powerful performance — especially in her role as a tough woman with a dramatic side. The team believes this strong character, combined with Krish’s direction, is a big attraction for digital platforms.
Usually, films featuring a leading lady may struggle to perform well in both cinemas and on OTT platforms. However, Ghaati stands out. The makers have kept a budget of ₹45 crores, and there are already strong negotiations underway for its theatrical rights in Andhra Pradesh and Telangana, with offers exceeding ₹12 crores. This guarantees a profitable venture even before its release.
Some industry insiders are comparing Ghaati’s deal to the supernatural thriller Odela 2, which was a strong performer with its own digital deal of ₹12 crores. Ghaati’s deal is much greater, reflecting growing confidence in Anushka Shetty’s ability to carry a film on her own.
Ghaati offers a unique blend of action, adventure, and entertainment — making it a desirable choice for major digital platforms looking for high-caliber content. The film is scheduled to release on July 11, adding to the growing buzz.
