Tough road for Tollywood in overseas market

It has become severely tough for producers to find takers in the overseas market for small and medium budget films.

Even big films are not able to fetch hefty amounts like they used to be. The recent crash in collections graph in the overseas market has hit the Telugu Cinema Industry pretty hard. Vijay Deverakonda used to be one of the craziest stars in the overseas market. But his upcoming gilm World Famous Lover is yet to find a buyer.

The producer is quoting Rs. 3.5 Cr, but no one is willing to pay that amount after Dear Comrade’s poor performance. More recently, his brand failed to fetch decent numbers for Meeku Matrame Chepta. Meanwhile, Balakrishna’s Ruler makers are quoting Rs. 3 cr for overseas rights, which is unreasonable for a Balayya starrer. No wonder, the film is left unsold to this point.