Voot Select, the premium OTT entertainment platform with exhaustive content across multiple formats, languages and genres moved a step ahead with its association with music veteran Kailash Kher. To rekindle the magic of Indian classical and folk music and give new talent a stage to spread their nascent wings, three years ago, Kailash Kher launched Nayii Udaan, a platform for budding musicians and singers to help them make a mark in the Indian music industry. After empowering 25 musicians and four lead singers since its inception in 2017,and hosting live events for the last three years, Nayii Udaan went live on the OTT platform earlier this week, marking music veteran, Kailash Kher’s 47th birthday.
The 60-minute-long event was hosted by actor-comedian Raju Shrivastav. The concert was presented by sufi singer maestro Kailash Kher himself. The event showcased performances by three yesteryear talents- Shrikant Krishna, Abhishek Mukherjee and Rachit Agarwal. Nayii Udaan has roped in talents from different musical genres like Hindustani classical music, folk, Bollywood with ragas and Sufi amongst others.
Speaking on the association, Akash Banerji, Head- AVOD business, VOOT said, “The Kailash Kher Foundation is an esteemed foundation that has been actively working towards promoting India’s rich and diverse classical and folk music. The foundation has also been instrumental in identifying and launching fresh talents. At Voot, we have always partnered with brands and events that have brought value for our viewers and Nayii Udaan is certainly something that will interest our viewers. We are glad to put out such unique and brilliant content for our viewers and look forward to doing some more interesting events with the Kailash Kher Foundation in the future”
Speaking about this collaboration, Kailash Kher expressed, “This is the fourth edition of Nayii Udaan, but contrary to our live events over the last three years, this was the first time that streamed this digitally. Like every year, we have received an overwhelming response. The main aim of Nayii Udaan is to give these talented young musicians across our country a platform to showcase their talent. Over the last few years, we have been blessed and empowered 25 musicians and four lead singers, some of them who were previously employed as engineers and now are just following their passion. They are doing extremely well and inspiring many talented musicians.”