Salaar, a highly anticipated movie, has thrown distributors into a state of high tension. Unlike previous films from Hombale Films, Salaar’s trailer didn’t generate the expected excitement, and the absence of promotional efforts has compounded the challenges for distributors. This situation is proving difficult as distributors aim for substantial prices, which potential buyers aren’t willing to meet. Additionally, they’re not receiving substantial offers or minimum deals deals for Salaar, intensifying their apprehensions.
Hombale Films traditionally releases its movies independently by securing advances from distributors. However, with Salaar, they adopted a different strategy by selling the film on NRA (Non-Refundable Advances) Basis at notably high prices. Despite the optimistic expectations of the producers, the film’s performance has fallen below anticipated levels, yet the prices set remain considerably steep.
The breakeven value for Salaar in the Nizam area stands at a hefty 65Cr, a figure that no movie, except non-SSR films, has managed to surpass. This trend extends across other regions, with the film being sold at notably elevated prices, raising concerns about its financial viability.
The recent underperformance of several big Pan-Indian films, coupled with shifts in the industry’s dynamics, has further affected Salaar’s business prospects. Distributors find themselves unable to secure the entire amount from buyers before the movie release, causing heightened anxiety as they face substantial financial risks. The success or failure of Salaar now hangs precariously, with distributors grappling with the uncertainty of buyers unable to commit to the full payments.
This situation highlights the intricate nature of film distribution and the volatility within the industry, leaving distributors in a precarious position, balancing high expectations against uncertain market realities.
