Sandeep Reddy Vanga’s Kabir Singh wreaks havoc at the box-office ticket window. The film starring Shahid Kapoor and Kaira Advani has minted over Rs 70 crore in its opening weekend at the box office.
According to trade analyst Taran Adarsh, “Kabir Singh” is firing on “all cylinders” at the box office. “Metros, mass belt, Tier-2, Tier-3 cities — ‘Kabir Singh’ wave grips the nation… Emerges Shahid Kapoor’s highest grosser in three days (after ‘Padmaavat’). Kabir Singh’ surpasses ‘opening weekend’ business of ‘Total Dhamaal’ (Rs 62.40 crore/3,700 screens), thus emerging the biggest ‘non-holiday’ opener of 2019… A remarkable feat, since ‘Kabir Singh’ was released on 3,123 screens,” he tweeted.
Elated producers Bhushan Kumar, Murad Khetani and Ashvin Varde said in a joint statement, “We are proud of the team, we had to market and position the film aggressively and make it reach out to the lowest common denominator in the country.” To this, Vinod Bhanushali, co-producer and President-Marketing, added, “It’s always lovely to see the hard work and innovations pay off this well… (It) reinforces our faith in our strategies and practices as a studio.”