Time was when everyone in the Telugu industry went gaga over Prasad Multiplex. But, everyone in Telugu filmdom these days is bonkers over AMB, the latest state-of-the-art multiplex of superstar Mahesh Babu. Swank, post-modern and technically the best, AMB is already a rage and there’s a talk that watching a film here is an experience in itself.
Already, super-plex AMB has begun hosting filmi events. Recently, the trailer of Antariksham was released in the same venue. The celebrities attending the event to praised the super-plex. The crowds are flocking to AMB for the sheer experience it offers. Taking cue, will Mahesh plan more multi-plexes? Will other heroes too take to constructing multiplexes elsewhere?