Meet the brain behind Mahesh’s brand

Superstar Mahesh Babu is ruling the roost in Tollywood. The actor despite have given only two hits in the last four years still commands the same “brand value”. Apart from movies, Mahesh has expanded his horizons through venturing into AMB, real estate and the latest is his production house – GMB. But do you know the brain behind Mahesh’s brand? It’s none other than his wife Namrata Shirodkar.

Namrata through her contacts is bring in people from Mumbai as well by capitalising the brand, Mahesh. The latest example is that of his production company – G. Mahesh Babu Entertainment (GMB) which is producing Adivi Sesh’s Major. Interestingly, Mahesh won’t be investing but using the movie with his brand. It as Namrata’s tie up that made Sony Pictures International Productions come on board along with other producers for the film. So, Mahesh would be getting a share of the film without investment. Doesn’t it proves how Namrata is utilising brand ‘Babu’.