He features in the brand’s spring summer 2018 campaign #MadeToCreate, which is all about acting on your passion to create art and bring to life something remarkable that is driven by creative expression.
The actor is happy to be associated with the “cool and iconic casual wear brand”. According to Pepe Jeans India Managing Director Kavindra Mishra, Sidharth’s popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to their brand.
With this collaboration, Sidharth joins a star-studded global line-up including Ashton Kutcher, Cristiano Ronaldo, Kate Moss, Sienna Miller and Cara Delevigne all of whom have modelled for the brand over the years.
On the work front, Sidharth’ latest release ‘Aiyaary’ also failed to set the box office on fire and the actor has hit a lean patch of sorts after duds like ‘Ittefaq’. The handsome actor should be hoping to bounce back into reckoning with his upcoming film ‘Captain Vikram Batra,’.