Huge risk involved for Gopichand!

By just seeing the first look of Gopichand and his new film Gautam Nanda the distributors have shelled out some very huge amounts to buy the rights of the film.
As far as five cores were spent to just sell the hindi version rights of the film and even in other areas the amounts spent were huge.
Now this says only thing and that is that if the film flops will the makers bear it or or first of all will the film first of all collect so much to that the makers are safe.