What’s Causing the Clash Between OTTs and Tollywood Producers?
In recent times, a big discussion has started in the Telugu film industry. It is about how OTT platforms like Netflix, Amazon Prime, and others are becoming very strict about theatrical release dates. Many Tollywood producers are unhappy about this. They feel that OTT platforms are deciding too much and putting pressure on them to lock the release dates.
When a producer signs a deal with an OTT platform, they must also inform the exact date of the movie’s theatrical release. Based on that date, the OTT platform decides when to release the movie on their streaming platform. If the theatrical release date is delayed for any reason, then the OTT release also gets delayed. This causes problems for OTT platforms, as they plan their content and schedules in advance.
Because of this, OTT platforms are now pressuring producers to confirm the next possible release date. In some cases, the OTT companies are even suggesting a release date for the movie so they can stick to their streaming plans without any changes.
The actual problem is not with the OTT platforms. The real issue is with producers who keep changing or delaying the release dates. OTT platforms work with a tight schedule, especially since they stream content in multiple languages and countries. They need to follow a timetable, and one delay can affect many other planned releases.
So, in reality, OTT platforms are just trying to maintain their planning and consistency. They are not trying to control the film industry, but only making sure their schedules are followed. If producers stick to their commitments, there would be fewer issues from both sides.
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