Will re-releases be the order of the day?

Will filmmakers go ahead and release their films even if theatres open soon? That’s a million-dollar question that’s on the mind of every industry person over the last few days, but there’s no easy solution to this. Cases are mounting and newer hotspots are emerging with the virus spread. Alike many parts of the world, Indian producers are considering re-releasing some of their older successful films to play safe until the situation normalises in the country.

Hrithik Roshan’s Super 30 is now hitting theatres in the Netherlands again, while Ajay Devgn and Rohit Shetty are seriously considering releasing films from the Golmaal series and Simmba again once theatres open in the country. Rajinikanth’s re-mastered version of his 1980s hit Moondru Mugam has just had a theatrical release in France today. There has been growing demand to release Sushant Singh Rajput’s Sonchiriya in the theatres too.

Producers of Telugu films like V, Red, Orey Bujjiga have time and again confirmed that OTT releases are not their immediate priority as of now. The government will re-consider opening theatres only after August 31; if at all that happens, it’s a no brainer that producers will play the ‘wait and watch’ game before releasing their pending films. Just like the Shivaratri day, the options for the producers is to host special shows of hit films in their banner that’ll have rewatch value. Provided they attract crowds to theatres, it can help buyers and producers gain confidence about releasing their films on the big screen again. What do you feel?

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