How music is shaping film success in 2025
Tollywood is going through a tough time at the box office in 2025. Out of nearly 50 Telugu movies released so far, only a handful have done well. While people often blame weak stories or star fatigue, one important reason for success is becoming clear — music.
Today, songs play a big role in pulling people to the theaters. With digital platforms leading movie promotions, a catchy soundtrack can create massive buzz even before a film is released.
Music That Made a Difference
Take Sankranthiki Vasthunnam, for example. The film became a surprise hit, and much credit goes to the song Godari Gattu Paina, which turned into a viral sensation. It was everywhere – from social media reels to village sound systems – creating curiosity and driving audiences to theaters.
Similarly, Thandel, starring Naga Chaitanya, may not have been a blockbuster, but its songs Bujji Thalli and Hailessa helped it get a strong opening. Devi Sri Prasad’s music gave it an energy that standard promotions couldn’t match.
Even Court: State vs A Nobody, a serious courtroom drama produced by Nani, got attention thanks to its popular track Premalo. The song became a youth favorite, boosting the film’s reach.
Why Some Films Fail
Many big-budget films failed because their music didn’t connect with the audience. Without memorable songs, these movies struggled, especially in rural and semi-urban areas.
The Road Ahead
Tollywood must focus on quality music. A few well-made songs are better than a long, forgettable album. Releasing singles with visuals, promoting them in smaller towns, and working with new talent could bring fresh success.
In today’s digital world, music can make or break a film. For Tollywood to bounce back, it must return to its musical strengths. Great songs can fill theaters – even before the film begins.
