Google has recently teamed up with the Ministry of Consumer Affairs in India in order to launch a digitally consumer campaign throughout the country. This campaign is basically meant to raise awareness and protect all the consumers’ interests on the internet. As a major part of this campaign, Google is going to work on educating all the consumer organizations in India and help in training members of the Consumer Affairs department along with working officials in the National Consumer Helpline.
Google is going to roll out this year-long campaign in January 2017 and it is going to work towards organizing ‘Digital Literacy, Safety & Security’ workshops. Google is going to conduct ‘Train the Train’ model for this exercise and plans to train around five-hundred people which includes 250 consumer organizations all across the country. This education campaign is also going to feature interactive quizzes, write ups, posters along with audio-visuals which would help in educating the users about the challenges one would faces in internet safety and security.
It is a high time to take the step it’s because of the rapid increase in the digitization in all spheres there is a necessity that the message of internet safety needs is to be integrated into everyday tasks of the consumers who undertake online. The head of Public Policy at Google India told in a press statement that this initiate of their will add to their existing campaigns guiding users to navigate the web and manage all their digital lives safely and leverage the web to the fullest.