Rajamouli Breaks His Own Rules for SSMB29

S.S. Rajamouli, the celebrated director of Baahubali and RRR, is known for creating buzz around his films long before they hit the big screen. But surprisingly, for his upcoming movie with Mahesh Babu — currently called SSMB29 — Rajamouli has stayed completely silent. This unexpected move is creating curiosity and confusion among fans and the film industry alike.

Usually, Rajamouli follows a specific promotional strategy. He often announces the theme or story highlights early, even before shooting begins. For example, when he made RRR, he held a grand press event and introduced the main concept of the film. But with SSMB29, even though two shooting schedules are already complete, not a single detail has been officially revealed.

This quiet approach has sparked many debates on social media. Fans are wondering why the director, who usually embraces pre-release promotions, is taking such a different path this time.

One possible reason could be the international spotlight Rajamouli gained after RRR’s global success. Now that Hollywood and other international markets are watching him closely, he may be planning a more strategic and global promotion for SSMB29. Instead of following his usual Indian market-first approach, he could be working on something bigger that appeals to worldwide audiences.

Some people are even criticizing the lack of updates, saying that Rajamouli is not following his usual style. However, those close to the project believe this silence is intentional and part of a larger marketing strategy.

In the end, Rajamouli is a filmmaker who surprises people not just with his films, but also with how he handles them. His silence now could mean that something very unique is on the way.