Review : Eedu Gold Ehe

Cast: Sunil, Sushma Raj, Richa Panai, Jaya Sudha, Punit Issar, Aravind Krishna etc.

Editing: Marthand K Venkatesh

Cinematography: Devaraj

Music: Sagar Mahati

Producer: Rambrahmam Sunkara

Story-Screenplay-Dialogues-Direction: Veeru Potla

After Jakkanna, Sunil has come up with his second film of this year Eedu Gold Ehe. Veeru Potla who has earlier directed Bindass, Doosukeltha and Raga has helmed this project. Here’s the review of the film:


Bangarraju (Sunil) is followed by bad luck wherever he works. All his employers suffer because of him. After getting fired by his boss Narada (Prudvi), Bangarraju shifts to Hyderabad to find a new job.

In the process of finding a new job, a school teacher (Jayasudha) gives shelter to Bangarraju and treats him like her own son. Meanwhile he also falls for a girl named Geeta (Sushma Raj). Things take a U-turn when a goon named Sunil Varma, who looks exactly like Bangarraju, steals an expensive idol from Satya Dev’s(Punit Issar) house and all of his men go behind Bangarraju thinking him as the real thief.  Rest of the story showcases how Bangarraju wins over Sunil Varma and his gang.


Sunil does a decent job as the timid employee who is followed by the bad luck wherever he works. He excelled in comedy sequences and dances. But this character doesn’t showcase anything new from the actor. Coming to heroines Sushma Raj and Richa Panai, they do not have anything to do with the story and seems like they have taken only to sizzle in songs with a lot of skin show. Punit Issar and Charan Deep’s characters were very loud and irritate the audience.

Shakalaka Shankar impresses in the role of robber Ranga. Vennela Kishore’s comedy track is decent. Prudvi impresses with his comedy timing in a couple of scenes. Actors like Jaya Sudha, Posani and Naresh were completely underutilised by the director.

Thumbs up:

  • Few comedy scenes featuring Shakalaka Shankar, Vennela Kishore and Prudvi.

 Thumbs down:

  • Clichéd story line
  • Routine screenplay
  • Music
  • Heroines
  • Loud characterizations

Technical and overall analysis:

Director Veeru Potla is known for making commercial comedy entertainers with a bunch of twists. But he fails to amalgamate all these elements in an interesting way in this film. Things go haywire from the beginning of the film itself. It is sad to see filmmakers adopting these kinds of screenplays which were used around a decade back. Cinematography is decent enough and editing was sluggish. Coming to the music, both the songs and background score doesn’t help the film in anyway and sounds very loud and routine.

First of all, the concept of making a film with an idol theft backdrop seems interesting and can be made with lot of twists. The director does exactly that but only thing is audience have seen the screenplay he has used in umpteen numbers of films. Production values were also not good and vfx looks cartoonish. Makers should have at least made the film look richer. Heroines were completely wasted and so were other main characters. Overall, Eedu Gold Ehe is an out-dated commercial drama which fails to impress the audience right from the beginning. 

One-line verdict:

Eedu chala boring Ehe

Rating: 2/5

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