Robinhood OTT: Nithiin’s film follows Sankranthi Ki Vastunnam trend

The movie Robinhood, starring Nithin, is following a new trend. After its theatrical release in March, the film did not perform well at the box office. Now, the latest update is that Robinhood will first be shown on television before it becomes available on OTT platforms.

This idea is not new for the ZEE group. Earlier, they tried the same strategy with the movie Sankranthiki Vasthunam. They first aired it on TV and then immediately released it on OTT. Since ZEE group owns both satellite and digital rights, this plan worked successfully for them once. They are now hoping to repeat the same magic with Robinhood.

Robinhood, directed by Venky Kudumula, was made with a large budget. It was expected to do well because it brought back the successful combination of Nithin and Venky Kudumula, who earlier delivered the hit film Bheeshma. However, Robinhood failed to even get a decent opening in theaters and turned out to be a major flop.

Now, the makers are betting on the television and OTT release plan to reach a wider audience and recover some of their losses. The movie will first have its world television premiere, and soon after, it will be available for streaming on OTT.

It remains to be seen whether Robinhood can benefit from this strategy like Sankranthiki Vasthunam did. Fans of Nithin and viewers who missed it in theaters are eagerly waiting to watch the film at home.

This model of releasing on TV before OTT could become a popular trend if it proves successful again. All eyes are now on how the audience will receive Robinhood on television and digital platforms.

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